Innovative Health & Fitness is dedicated to helping the local Franklin and surrounding Milwaukee community members reach their health and fitness goals while living an overall healthier lifestyle. While we encourage people of all ages to do everything they can to eat right and stay active, our main demographic here at the club is adults 35 years and older – many of whom are very new to the fitness world or who have never worked out a day in their life. Some simply stopped because “life got in the way” and are unsure how to get back into the swing of things, but they still want to improve their overall health. We are frequently being asked about our decision to no longer offer the Silver Sneakers program. This is definitely a valid question considering whom our target client is for the health club. Many have opinions that portray us in a negative light, saying we “don’t want to help the senior community” or that we “don’t like having older adults or elderly here.” These rumors are simply not true.

The decision to stop offering the Silver Sneakers program to incoming members was a difficult one for Innovative Health & Fitness that we officially implemented back in October 2014. We knew this decision would affect a lot of our members and potential members – sooner or later. However, each year the management team takes a serious look at all programs, partnerships and membership offerings to determine the best way to continue the growth of the club for years to come.

We had one of the largest, single club Silver Sneakers memberships with more than 1,900 senior adults enrolled in the program. Many of these members come to the club every day – sometimes even twice a day and spend several hours here each visit. Unfortunately, this type of usage causes a lot of extra strain on the most expensive parts of the facility including the pools, locker room, steam rooms and certain fitness equipment. Additionally, by participating in the Silver Sneakers program, Innovative Health & Fitness was beginning to suffer extreme overcrowding of the facility, which would only worsen with so many new members enrolling in the program every year. As you can imagine, this was upsetting our regularly paying members. We are confident that we offer an outstanding club at an amazing value and feel that our regular senior members would want to continue their membership as they see the benefits of living a healthy lifestyle in a comfortable, familiar environment.

We think it is crucial to stay active well into your golden years and are committed to helping anyone who is willing, stay moving. If there is anything we can do to assist you, please let us know. If you haven’t had the opportunity to participate in our complimentary Jump Start program, contact us and we’ll get you set up! It’s a great way to become acclimated to the club, get to know our personal trainers and really get to the root of what your health and wellness goals area. For more information on the Jump Start program, click here.

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